Shoedazzle is an on-line high-load recommendation service for selecting shoes and accessories. The solution enables users to find items according to their interests that are specified in social networks and user profiles. A new individual selection of accessories is sent to every user monthly.

Due to its close integration with Facebook, Twitter, and YouTube, Shoedazzle.com became very popular. There are more than 10 million registered users and almost 2 million Facebook fans. Now, Shoedazzle is one of 500 most-trafficked Web sites in the world and, according to Forbes, is one of the 100 America’s Most Promising Companies.